recently announced that its animated Scooby-Doo reboot "Scoob!" would premiere on streaming platforms May 15 instead of waiting for a theatrical release.ĪMC and Cineworld's new policies come on the heels of Universal's announcement that "Trolls World Tour" has racked up $100 million in its first three weeks of on-demand digital play. This policy … goes into effect today and as our theaters reopen, and is not some hollow or ill-considered threat.Īron also took a warning shot at other studios, extending that same policy to "any movie maker who unilaterally abandons current windowing practices absent good faith negotiations between us." In addition to Universal shifting their movies to streaming in the wake of theaters closed worldwide due to COVID-19, Warner Bros. "Therefore, effectively immediately AMC will no longer play any Universal movies in any of our theaters in the United States, Europe or the Middle East. "It is disappointing to us, but Jeff’s comments as to Universal’s unilateral actions and intentions have left us with no choice," Aron said. On Tuesday, AMC CEO and President Adam Aron wrote an open letter to Universal chairwoman Donna Langley affirming its new status quo.
Staying Apart, Together: A newsletter about how to cope with the coronavirus pandemic 'Trolls World Tour': Animated sequel claims biggest digital debut ever as coronavirus closes theaters By breaking that understanding at the height of the COVID-19 crisis when theaters are closed, thousands of employees are at home and no clear date for reopening, Cineworld said Universal’s move to streaming with its titles is inappropriate and has nothing to do with good-faith business practice, partnership and transparency. In a press release sent out Wednesday, Regal's owner, Cineworld, argued that it doesn't make economic sense for the company to show movies that fail to respect the theatrical windows. Watch Video: Meryl Streep sings for Stephen Sondheim's 90th birthday concertĪs if Hollywood wasn't already in chaos enough because of the coronavirus, movie theaters are now going to war with Universal Pictures.įollowing a Wall Street Journal article where NBCUniversal CEO Jeff Shell lauded the streaming success of "Trolls World Tour" in the wake of theaters closing and said that they would release some future projects on multiple formats, both AMC Theatres and Regal Cinemas – the two largest chains in North America – have announced that they won't show the studio's movies when theaters reopen.
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